Rides from Waymo's autonomous vehicles are more expensive compared to Uber and Lyft, with the average Waymo ride costing around $20.43, compared to $14.44 for Lyft and $15.58 for Uber.
Despite higher prices, many customers are willing to pay more for the novelty and excitement of riding in a driverless car.
Waymo has a significant variability in pricing, particularly for shorter trips, which are priced higher in comparison to Uber and Lyft.
The reason cited for Waymo's higher prices and variability includes a less mature pricing model compared to its competitors.
Customer preference leans towards driverless cars for privacy and novelty, although safety concerns remain high.
A portion of customers is willing to pay up to $10 more for Waymo's service due to its unique experience.
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