83% of U.S. adults did not pay for news in the past year; 17% did by subscribing, donating, or membership.
74% of Americans encounter paywalls at least sometimes, including 38% who do so often.
Upon hitting a paywall, 53% look for the information elsewhere, 32% give up, and only 1% pay for access.
Among non-payers, 49% cite ample free news as the main reason, 32% lack interest, 10% find it too expensive, and 8% doubt news quality.
Higher payment rates found among college graduates (27%), Democrats (21%), adults 65+ (25%), high-income individuals (30%), and White Americans (20%).
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