Menstrual tracking apps collect vast amounts of user data, which is highly valuable for advertising and poses privacy risks.
Data from these apps can be misused, potentially affecting job prospects, health insurance, and access to abortion services.
The 'femtech' industry is largely unregulated, and there's a need for better governance and clear consent options.
Researchers suggest that public health bodies like the NHS should develop trustworthy app alternatives that prioritize privacy and medical research.
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