Google Tag Manager hides invasive and unethical scripts to enable extensive user surveillance.
Google is shifting Tag Manager and Analytics to first-party domains to evade content blockers.
The GTM and Google Analytics 4 combination records detailed user interactions and builds individual profiles.
Server-side deployment of GTM cannot fully bypass blocking if client-side JavaScript and cookies are disabled.
Disabling JavaScript and blocking all cookies effectively neutralizes most GTM tags and trackers.
Several methods exist to block GTM, including disabling JS via uBlock Origin, blocking third-party content, or using text-only browsers.
Blocking GTM and GA4 may break site functionality but is necessary for stronger privacy protection.
Widespread blocking could force Google to withdraw Tag Manager and Analytics products as with Universal Analytics.
Get notified when new stories are published for "General AI News"